◆ Service · 01
Search, Instagram, Facebook and YouTube campaigns built around one question: did this money produce a customer? We make the answer clear, then increase the budget only when the results support it.
The problem
The reporting looks fine
Impressions up. Reach up. Cost per click down. Every number on the dashboard moves in the right direction and the sales team still says the enquiries are poor. That happens when the account is chasing clicks or forms instead of customers.
Ad platforms look for whatever result you ask for. Ask for form fills and they will find people who fill forms, which is not always the same as finding people who buy.
The tracking quietly broke
A developer shipped a new landing page. The pixel didn't come with it. Consent mode changed. A thank-you page URL moved. Nobody noticed because the campaign kept running and the dashboard kept filling in.
By the time anyone notices, the platform may have spent weeks using incomplete data. We check this before changing a single campaign.
What we actually do
The order matters. Testing new ads while the tracking is broken wastes money and gives you the wrong answer.
01 — Measurement first
We check that every enquiry is counted once and that the ad platforms match your sales records. If the numbers disagree, we find and fix the cause before changing the campaigns.
02 — Account structure
When the budget is spread across too many campaigns, none of them collects enough results to improve. We simplify the account, separate new visitors from returning visitors and give each campaign one job.
03 — Test the ads
Every ad answers a clear question: which concern matters most, which proof is trusted and which message brings the right people. We make more versions of winning ideas and record why weak ideas failed.
04 — Increase budget and report
You see spend, useful enquiries, cost per enquiry, possible sales and return on ad spend. When we increase the budget, you will know where it went and what it produced. If results weaken, we tell you quickly.
Mini case
What we found
The account was running eleven campaigns against four genuinely distinct audiences, with a lead event that fired on page load rather than on submission. Roughly a third of recorded recorded enquiries had never filled in anything.
Budget was spread evenly across all eleven, which meant no single ad set ever gathered enough results to improve. The platform was making decisions using incorrect data.
What changed
We rebuilt the event layer first, then collapsed eleven campaigns into three and moved budget toward the two audiences already producing real sales opportunities. No increase in spend.
Questions
Useful testing generally starts around $3,000 a month in paid media spend. A smaller budget can still work, but results may arrive too slowly to compare ideas with confidence. We will tell you honestly if the budget is too low for the plan.
Tracking repair lands in the first two weeks and often moves reported performance on its own. Structural changes need a full learning cycle, so 30 days for early signal and 90 days for a fair read. Anyone promising a transformation in week one is either lucky or lying.
Yes, and we prefer it. Your account's conversion history is an asset — starting fresh throws it away. We'll take access to your existing Business Manager and Google Ads account, audit it, and rebuild inside it.
We can write scripts, create image-ad ideas and make new versions of winning ads. If you have an in-house team or creators, we can give them clear briefs instead.
You will know early because the report shows the cost of useful enquiries, not only views. If the offer or market is the problem, we will say so instead of continuing to spend without a clear reason.
Next step
Show us the account and we will explain what we would fix first, before you make any commitment.
BudgetBest suited to brands already investing at least $3,000 per month in paid growth.
TimelineYou leave the review with immediate priorities; execution timing depends on scope.
ApproachRecommendations are based on your economics, customer journey and measured evidence.
ReportingClear weekly updates and a deeper monthly review when we work together.