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Service · 01
Search, Instagram, Facebook and YouTube, built around one question: did this money produce a customer?
The problem
The reporting looks fine
Impressions up. Reach up. Cost per click down. Every number on the dashboard moves in the right direction and the sales team still says the enquiries are poor. That happens when the account is chasing clicks or forms instead of customers.
Ad platforms look for whatever result you ask for. Ask for form fills and they will find people who fill forms, which is not always the same as finding people who buy.
The tracking quietly broke
A developer shipped a new landing page. The pixel didn't come with it. Consent mode changed. A thank-you page URL moved. Nobody noticed because the campaign kept running and the dashboard kept filling in.
By the time anyone notices, the platform may have spent weeks using incomplete data.We check this before changing a single campaign.
What we do
The order matters. Testing new ads while the tracking is broken wastes money and gives you the wrong answer.
01 — Measurement first
We check every enquiry is counted once and that the platforms agree with your sales records. If they disagree, we fix that before touching a campaign.
02 — Account structure
Split across too many campaigns, none of them gets enough data to improve. We simplify the account, separate new buyers from returning ones, and give each campaign one job.
03 — Test the ads
Every ad answers one question: which worry matters most, which proof is believed, which message brings the right people. We build more of what wins. For supplement brands, every ad is also checked against Meta and Google’s health rules first (here are the patterns that get rejected).
04 — Increase budget and report
You see spend, real enquiries, cost per enquiry and return. Raise the budget and you know where it went. If results dip, you hear it from us first.
Mini case
Illustration
Same total: 110 sales a week
Sales a week, per campaign
What we found
The account was running eleven campaigns against four distinct audiences, with a lead event that fired on page load rather than on submission. Roughly a third of recorded enquiries had never filled in anything.
Budget was spread evenly across all eleven, which meant no single ad set ever gathered enough results to improve. The platform was making decisions using incorrect data.
What changed
We rebuilt the event layer first, then collapsed eleven campaigns into three and moved budget toward the two audiences already producing real sales opportunities. No increase in spend.
Price and guarantee
For supplement brands spending $10,000 a month or more. We run your Meta and Google ads to one agreed number: what a new customer can cost and still pay you back. Hit it by day 90, or we keep working for free until we do, for up to three months.
Monthly fee, by your monthly ad spend
90-day minimum, then month to month with 30 days' notice. You pay Meta and Google directly. The $599 Profit Leak Audit is credited to month one, and after a Channel Build your first month is $500 less.
Get a free growth reviewThe 90-Day Payback Guarantee
Before we start, we agree in writing on the cost per new customer that pays you back, measured on your store's orders across both platforms. If we are not there by day 90, we work for free until we are, for up to three months.
We offer it once both founders agree the target is reachable, after the audit or the first two weeks.
Also: your weekly report is in your inbox before 9am Eastern every Monday. If it is late, that week's share of the fee comes off.
What the fee covers
Questions
$1,400 a month for $10,000 to $25,000 in monthly ad spend, $2,200 a month for $25,000 to $60,000, and a quote above that. You pay Meta and Google directly. There is a 90-day minimum, then it runs month to month with 30 days' notice.
Monthly management starts at $10,000 a month in ad spend. Between $5,000 and $10,000, the 30-Day Channel Build is the better fit: we build and run it for a month, then hand it to your team. Below $5,000, results arrive too slowly to compare ideas with confidence.
Tracking repair lands in the first two weeks and often moves reported performance on its own. Structural changes need a full learning cycle, so 30 days for early signal and 90 days for a fair read. Anyone promising a transformation in week one is either lucky or lying.
Yes, and we prefer it. Your account's conversion history is an asset — starting fresh throws it away. We'll take access to your existing Business Manager and Google Ads account, audit it, and rebuild inside it.
We do. The 90-Day Payback Program includes up to 28 new static ads a month, each testing a different reason to buy. If you have an in-house team or creators, we can brief them as well.
Before we start, we agree in writing on the cost per new customer that pays you back. If we are not there by day 90, we keep working for free until we are, for up to three months. You will see it coming, because the weekly report shows what each new customer costs. If the offer or market is the problem, we will say so instead of continuing to spend.
Next step
Show us the account and we will explain what we would fix first, before you make any commitment.
BudgetBest suited to brands already investing at least $5,000 per month in paid growth.
TimelineYou leave the review with immediate priorities; execution timing depends on scope.
ApproachRecommendations come from your own numbers.
ReportingClear weekly updates and a deeper monthly review when we work together.