◆ Industry · DTC ecommerce
A 4× return on ad spend can be profitable for one brand and a loss for another. We first calculate what remains after product cost, shipping and returns, then set the ad budget.
The problem
Blended and platform ROAS disagree
Ad platforms may claim sales after someone only viewed an ad. Your bank records the money that actually arrived. Mixing these numbers can make a losing campaign look profitable.
The message in the ad drives results
As spending grows, what the ad says matters more than small bidding changes. Testing only a few ads each month makes winning ideas hard to find.
Repeat purchase is left to chance
The first order often leaves little profit. Without a plan for repeat purchases, every sale depends on paying for a new customer again.
Method
We use money received and costs paid, not only revenue reported by ad platforms.
Where ₹1,000 of revenue goes
Worked margin calculation
After cost of goods and media — 17% left
01 — Profit per order
We subtract product cost, shipping, payment fees and returns from each order. This shows the return on ad spend, or ROAS, needed to avoid losing money.
02 — Test the ads
We test different messages, openings and formats on a clear schedule. Ads are judged by cost per purchase, and winning ads receive more budget quickly.
03 — Repeat revenue
Email and WhatsApp messages encourage customers to buy again. Repeat orders make it safer to spend more on finding new customers.
Questions
There is no universal target. A good ROAS stays above your break-even point after product cost, shipping, payment fees, returns and discounts. Use the free ROAS calculator as a starting point.
Advertising platforms use attribution rules and may claim a sale after an ad view or click. Store and payment data show money actually received. We compare both rather than treating either report as the whole truth.
Testing should be continuous enough to find new messages before current ads lose attention. The volume depends on spend, audience size and production capacity, so we build a schedule the account can learn from reliably.
Yes, when repeat purchase or abandoned demand matters. Paid media, email and WhatsApp should support the same customer journey instead of operating as unrelated channels.
We look at break-even ROAS, campaign structure, creative testing and repeat revenue. Get a free growth review to identify the first constraint worth fixing.
Next step
Thirty minutes on your real numbers. We'll work out the ROAS you actually need before we talk about budget.
BudgetBest suited to brands already investing at least $3,000 per month in paid growth.
TimelineYou leave the review with immediate priorities; execution timing depends on scope.
ApproachRecommendations are based on your economics, customer journey and measured evidence.
ReportingClear weekly updates and a deeper monthly review when we work together.