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Industry · Education
A student enquires in December and enrols in June. We connect that first click to the enrolment.
The problem
Advertising money is often spent months before enrolments are confirmed. That delay makes good and bad campaigns hard to separate.
Enquiries arrive months before a decision
A student enquires in December and pays the fee in May. Judge that ad on December alone and you switch it off five months before it fills a seat.
Ads and admission records do not match
Enquiries live in one system, enrolments in another. One report shows cost per enquiry, the other shows seats filled, and neither says which ad filled them.
Late budget changes cost more
Budget cut in a slow month rarely comes back. Spending it all in the final weeks buys rushed, weaker enquiries. Plan the budget around the admission cycle.
Illustration
One December campaign, invented counts
Dec
Jan
Feb
Mar
Apr
May
EnquiriesApplicationsFees paid
December's report: 60 enquiries and no fees paid. The campaign looks like it failed.The whole cycle: 60 enquiries, 22 applications, 9 fees paid, the last of them in May.
Method
We show where students leave the process and who can improve that stage.
01 — Enquiry
The form records course, campus, city, intake and the original ad, and it stays on the student record — so an enrolment still points back months later.
02 — Application
Starting an application means more than filling a form, so we score ads on applications. We track reply speed too, because students are comparing several colleges at once.
03 — Enrolment
At the end of the cycle every enrolment is tied back to the ad that started it, by course and campus — so next year's budget follows the seats.
Most college ad budgetsare judged on enquiriesand paid for in enrolments.
Questions
Measure enquiries, started applications and confirmed enrolments by course, campus and original campaign. Cost per enquiry is useful for early decisions, but cost per enrolment should guide the next intake budget. See our paid media approach.
Start early enough to cover the full student decision window and build useful remarketing audiences. The right date depends on the intake, programme and geography, so we plan backwards from enrolment deadlines rather than copying a fixed calendar.
Yes, when the CRM and admission process preserve the original source. We define the fields, tracking and reporting needed so an enrolment can be linked back to the first campaign months later.
Usually no. Courses differ in demand, eligibility, fees and decision time. Separate structures make it easier to see which programmes attract serious applicants and where the admission team needs better follow-up.
We review your latest intake numbers, campaign structure and the handoff from enquiry to application. You leave with the most important measurement or conversion issue to fix first. Get a free growth review.
Next step
Thirty minutes on your last admission cycle. We'll show you where enquiries stopped becoming applications, whether or not you work with us.
BudgetBest suited to brands already investing at least $5,000 per month in paid growth.
TimelineYou leave the review with immediate priorities; execution timing depends on scope.
ApproachRecommendations come from your own numbers.
ReportingClear weekly updates and a deeper monthly review when we work together.