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The ROAS you actually need.
Most ROAS targets are borrowed from someone else's business. Enter what an order is worth after goods, shipping, fees and returns, and this gives you the number to beat.
Runs in your browser. Nothing is sent anywhere, and there is no email step to see the result.
Your unit economics
Enter what an order is worth.
Every field is editable and the result updates as you type. The defaults describe a supplements brand sitting just below its break-even point.
Your unit economics
Results
How to read it
Four things the number is telling you.
The arithmetic is simple. What it implies about where to look next is the useful part.
Contribution, not revenue
What one order leaves behind after the goods, the shipping and the payment fees. This is the number the ad spend is actually buying.
Returns reduce order value
A return costs the goods and the shipping and refunds the sale, so it lowers what an average order is worth.
Break-even is one divided by margin
A 37% contribution margin needs 2.7× just to stand still. Thin margins need a higher return, which is why one universal ROAS target does not exist.
Then compare, and only then act
If you sit below the line, verify tracking before touching bids or creative. A measurement fault looks exactly like a performance fault on the way in.
The other calculator
Already know your margin?
This page works backwards from unit economics. If you would rather start from what you spent and what came back, the ROAS calculator answers that instead.
Free ROAS calculator
Enter ad spend, revenue, customers and gross margin. Returns ROAS, cost per customer, revenue per customer and profit after media.
Open the ROAS calculator →7-Day Profit Leak Audit
If you are below break-even and the reason is not obvious, this is seven days inside your accounts scoring every campaign on profit rather than reported revenue.
See what the audit covers →Questions
Break-even ROAS, answered plainly.
What is break-even ROAS?
The return on ad spend at which the revenue an order produces exactly covers what it cost to make, ship and process, plus the media that bought it. Above the line you are adding contribution; below it you are buying revenue at a loss.
Why is my break-even different from another brand in my category?
Because margins differ. A brand carrying manufacturing, shipping, returns and payment fees needs a higher return than a high-margin service. Category benchmarks are close to useless here — your own unit economics set the threshold.
Does this include overheads or agency fees?
No. This is contribution after the direct cost of fulfilling an order. Rent, salaries and retainers come out of the contribution this leaves behind, so treat the break-even figure as a floor rather than a target.
Is anything sent to you?
No. The calculation runs in your browser. There is no email step, no account and nothing leaves the page. You can read the source if you would rather check than take our word for it.
I am below break-even. What now?
Check measurement first, then contribution margin, then campaign structure and creative. If you would rather have someone go through the account properly, the 7-Day Profit Leak Audit does exactly that, or start with a free growth review.
Below the line
Sitting under break-even and not sure why?
Bring the numbers you just entered. Thirty minutes, both founders, and the single biggest gap named before you spend anything.
BudgetBest suited to brands already investing at least $3,000 per month in paid growth.
TimelineYou leave the review with immediate priorities; execution timing depends on scope.
ApproachRecommendations are based on your economics, customer journey and measured evidence.
ReportingClear weekly updates and a deeper monthly review when we work together.